Next Life Delivery is the brainchild of musical auteur and visual artist Jackson Craig. Drawing from a rich history of art-school punk and the electronic avant-garde, Craig examines the posture of his anxious generation, boiling a critique into bite-sized pop songs. The music builds through Talking Heads jangles, Daft Punk robot-rock and Beach House synth-scapes – all wrapped in the barbed wire of Craig's tongue-in-cheek lyrics.
On the debut EP, Programme Obsolete, Next Life Delivery voices the plight of a generation left to inherit the landfills of a previous era – an era that championed innovation at any cost. At its core, the project is a feel-good pop record, embodying the enduring spirit of a generation tasked to "lighten up," and dance through the chaos; From American privilege and brain-drain on "Brooklyn 2 Berlin," to modern peacocking on "Hit Me With Your Ism," to a crisis of masculinity on "No Wonder." As the facade of the American dream runs rampant through viral platforms and AI optimization, Next Life Delivery questions "how long will this world remain convenient? And for who?"
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